Web Design & Marketing for B&Bs
Stop paying commission on your own guests.
Direct-booking websites for bed & breakfasts and small inns — so guests book with you, not a 15–20% cut to an OTA.
The math doesn’t work in your favor
Every OTA booking costs you twice.
Booking.com, Expedia, and Airbnb typically take 15–20% in commission and service fees on every reservation — and they keep the guest’s contact info, not you. No email to send next season’s offer to. No relationship to build on. Just a booking, a fee, and a guest you may never hear from again.
What this is actually costing you
Your rooms, your rates — the real number.
What OTA bookings cost you this year
$23,187
The same revenue, booked direct, would cost roughly $3,975 in payment processing — using a typical 15–20% OTA commission against a 2–5% direct-booking cost.
Nobody moves every booking off the OTAs overnight. Shift a realistic third of it, though, and that’s about $6,404 back in your pocket every year — not a hypothetical, just what the math says at your numbers.
What we do
Everything you need to sell direct.
Direct-Booking Websites
Custom-built, mobile-first sites wired straight into the booking engine you already use — Cloudbeds, ResNexus, Little Hotelier, whatever you run. No commission, no page-builder bloat.
Local SEO & Search
Get found on Google before a guest ever opens Booking.com or Expedia — location pages, structured listings, and the technical groundwork that actually moves rankings.
Email & Guest Marketing
Turn past guests into repeat, direct bookings with seasonal offers and campaigns an OTA will never let you send.
Migration, Handled
Moving off Wix, Squarespace, or an aging Webflow site — without losing your content, your photos, or the Google ranking you've already earned.
How it works
From first call to first direct booking.
Discovery Call
A free 20-minute conversation about your inn, your current booking setup, and where guests are actually finding you today.
Design & Build
A site built around your rooms and your story — not a template. Wired to your real booking engine from day one.
Launch & Connect
We move it to your domain and connect booking, forms, and analytics — and make sure nothing breaks on launch day.
Grow
Ongoing SEO and marketing support so direct bookings keep climbing well after the site goes live.
Recent work
A heritage inn, rebuilt for direct bookings.
Amethyst Inn — Victoria, BC
An 1885 heritage B&B with nine distinctive rooms. We rebuilt their site from the ground up — fast, mobile-first, and wired directly into their Cloudbeds booking engine, so every guest who lands on the site can check availability and book without ever leaving amethyst-inn.com.
- Rebuilt from the ground up — no page-builder plugins to slow it down
- Booking bar wired straight into their Cloudbeds engine — zero commission
- Every room, rate, and house rule migrated over without losing a word
You own what we build. Full stop.
No monthly platform fee holding your site hostage, no vendor lock-in. Every project is built and run by the two of us directly — Parker DeBruyne and Edra Prasetio — so you’re talking to the person who actually builds your site, not an account manager.
Ready to keep more of what you earn?
Request a free site audit. We’ll look at your current site and booking setup and tell you honestly whether a rebuild is worth it — no pressure, no obligation.
Prefer email? support@innkeeperdirect.com